About Us

Welcome Sandbox Friends!

What a magical journey this has been bringing the Sandbox vision to life.  Launching a restaurant and event venue from scratch is no easy undertaking.  Building it in broad daylight on a busy state road with as many as 15,000 cars (and maybe a truck or two) driving by each day can be downright nerve wracking!  Candidly, we could never have done this on our own.  Thankfully, we didn’t have to. 

Over the past five months, we have been overwhelmed by the support and encouragement we have been shown in the community. From the around the clock “drop everything and help” commitment of our employees, vendors, and local partners, to the simple heart-warming well wishes of the curious passerby, we are humbled, inspired and truly grateful.  We are also especially indebted to the town of Newtown and its dedicated public servants.  The professional guidance and cooperation we received from town officials, including the Building Department, Land Use, Health District, and Fire Marshal was critical to our ability to execute.  Simply put, Newtown, Connecticut is our birthplace—forever home to the original Sandbox Beach Grill—and we are incredibly proud of it. 

So, what’s this Sandbox Beach Grill thing about anyway? Well, for starters, we believe that happiness is a state of mind, not a place or a thing, and we believe that hospitality is uniquely positioned to help guests experience that “happiness mindset” in their everyday lives—at least when it is done well.  Accordingly, our mission is to provide guests with a world class casual dining experience every time, consistently executed with a genuine spirit of gratitude, acceptance, kindness, community, and purpose, all of which are really the most basic building blocks for excellent hospitality and, as it turns out, for lasting happiness and meaning.  Simply put, our aim is to join with our guests on the journey to find their happy place, whenever they want, and wherever they happen to be.  At Sandbox Beach Grill, happiness will always be on the menu.  And you can take it to go.

One final note as we set out. Sandbox Beach Grill is far from perfect.  Sometimes no matter how hard we try, we will still fall short.  This is true now and it will always be true.  But so too will this.  We are committed to the pursuit of excellence.  We are committed to the mission of encouraging happiness.  And we are committed to you. 

Welcome to Sandbox Beach Grill.  Join us and find your happy place.

Yours in service,

Todd Higgins

Founder & Chief Executive Officer

About Us